2. Walt Disney records- Kim possible soundtrack. The Walt Disney Company Strategic Planning Analysis Executive Summary Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities as well as emerging market conditions and opportunities. 20CASEThe Walt Disney Company:Its Diversification Strategy in 2012ASSIGNMENT QUESTIONS1. 3. They started the Walt Disney Company to provide classical entertainments in the form of 2D cartoons. 3. 23 0 obj The Walt Disney Company has faced many issues. endobj Walt Disney’s corporate strategy chart. The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks, Studio Entertainment, Direct-to-Consumer and International; and Parks, Experiences and Consumer Products. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? Let’s say that an American family goes to see a Disney movie together. When it comes to TV channels, Disney has its own channel called the Disney channel which is the top prime time destination for kids’ age b/w 6 to 14. (describe it in terms of the 3 growth directions and 3 growth modes discussed in the video lecture and the relevant textbook chapters) What is your assessment of the long-term attractiveness of the industries represented in TWDC’s business … endobj Walt Disney recognizes what is customer value in Disney brand. This fact represents possible communications problems, and a high bureaucracy level through the corporation. <>stream The company has a very frequently changes and its corporate officers makes the corporate structure even more difficult. Since the Walt Disney Company has been able to find a very unusual niche within the industry, the entrance barriers are high relatively. ���� ���^`���EEp-�WP�Um�5���E�a]�^��s�������� f����K/*�����X�r����������:0 endobj The company has earned itself a name by not only maintaining but also constantly improving its brand while stimulating progressive transformations in the entertainment and mass media industry. <> Case Study: Walt Disney’s Business Strategies. <> The company is perceived as the primary family entertainment provider and was the 13th most valuable brand (valued at $27.4 billion) in the world in 2012. The four things are Strengths, Weaknesses, Opportunities and Threats referred to as SWOT analysis. Corporate strategy of Walt Disney is to create a content that the whole family can see. 41 0 obj For example, Disney provides a Yogurt called Yo-Pals yogurt which feature Winnie the Pooh and its friends. Disney’s Mickey’s stuff for kids targets boys and girls while Mickey unlimited targets teens and adults. The company can control costs, and still produce quality goods and services. 15 0 obj Each brand is created for a special age group and distribution channel. endobj 2. consonant It will be an adaptive response to the recent social trend for mobile games applications. (describe it in terms of the 3 growth directions and 3 growth modes) What is your assessment of the long-term attractiveness of the industries represented in TWDC’s business portfolio? Lastly, they want to expand more internationally. <> The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. Corporations always have internal weaknesses. The company is able to grow over a long term period, and has to develop from the departments of Research and Development (R&D), marketing, and finance. endobj 6 0 obj There are small companies that risk it all in order to fit in the market (The Walt Disney Company 9). 4. 4. In a recent interview, Jeffrey Katzenberg described his first day at Disney as the newly appointed head of The Walt Disney Studios. Your email address will not be published. Disney also has licensed food products with its characters on its brands. Prince 9.0 rev 5 (www.princexml.com) endobj So Disney more often or not supports and promotes its movies with a host of secondary products attached to it. Corporate StrategyThe Walt Disney Company, also known as Disney, is an American diversified multinational mass media and entertainment " conglomerate based at the Walt Disney Studios in Burbank California. The Walt Disney Company's corporate strategy is primarily based upon: a. related diversification b. unrelated diversification c. vertical integration The Walt Disney Company. What is your assessment of the long-term attractiveness of the industries represented in Walt DisneyCompany’s business portfolio?3. The Walt Disney corporate strategy emphasizes on five specific aspects including business excellence, guest satisfaction, financial results, cast excellence and repeat business. Walt Disney brand has been known for more than 90 years in US and has been widely recognized worldwide, especially due to its Disney Channel, Disney Park resorts and movies from Walt Disney studios. endobj By depending on past experience, the company officials know to a large extent what the target customer wants. This can be seen in their acquisition of Pixar and Marvel and their recently built theme park in China. Opportunities include the following; positive government attitudes towards its operations, barriers of entry are significant, and include the entertainment industry itself. Since the Walt Disney Company has been able to find a very unusual niche within the industry, the entrance barriers are high relatively. 3 0 obj which have helped the brand grow. However, by upgrading products and services, the threat alone of new entrants into the market requires the Walt Disney Company to hedge against such risk by simultaneously. What is Walt Disney Company’s corporate strategy? What Makes a Successful Business Website? Disney is in the theme park, movie/TV production, TV broadcasting, and merchandising industries. Disney has come up with a recent TV program character called KIM POSSIBLE, which is an integration of all of its consumer product lines. Supportive Communication – Meaning and Attributes, Supply Chain Integration Strategies – Vertical and Horizontal Integration, Benefits of Integrated Marketing Communication, Evolution of Logistics and Supply Chain Management (SCM), Case Study on Entrepreneurship: Mary Kay Ash, Case Study on Corporate Governance: UTI Scam, Schedule as a Data Collection Technique in Research, Role of the Change Agent In Organizational Development and Change, Case Study of McDonalds: Strategy Formulation in a Declining Business. Supportive Communication - Meaning and Attributes, Supply Chain Integration Strategies - Vertical and Horizontal Integration, Understanding Different Types of Supply Chain Risk, 4 Key Things Employees Are Looking for From Their Next Workplace, How to Motivate Your Team Through Mobile Messages. Walter Elias Disney or Walt Disney is alive in our heart with his remarkable creation Mickey Mouse and thousands of other cartoons, which made our childhood most enjoyable ever. The company is expanding internationally to exploit emerging market opportunities in China and Russia through the acquisition of related businesses. What is Walt Disney Company’s corporate strategy? <> [Hint: you should develop a table to discuss question 2 and another to discuss question 3. Segmentation helps in identifying the groups to be targeted and the accordingly, market is divided into subgroups with homogeneous characteristics and demand pattern. Use a little of Walt’s business insight in your content marketing campaign and enjoy renewed and continuous business success. Several of these businesses market the same… This corporate culture is based on The Walt Disney Company’s corporate mission and vision statements, which aim for leadership in providing entertainment and related products. Moreover, the Walt Disney Company’s products are highly differentiated. Cinderella’s Castle in Magic Kingdom, in the Walt Disney World Resort in Florida. Disney accomplishes their strategy through their media network, theme parks and resorts, and consumer products. References: The Walt Disney Company. The Cable-giants such as Turner Broadcasting Systems (TBS) may not be able to manage the stress on its operation such as the Network-television division. Today, the pervasiveness of Disney product offerings is staggering and all in all, there are over 3 billion entertainment-based impressions of Mickey Mouse received by children every year. The suppliers are governed by a few companies as the Walt Disney Company is operating in a highly differentiated and unique industry with high switching costs associated with operations. Gtz ��ذ�H8 +�m�b7 K貍��oA*{��;��Γ��k�yֺ�E�W��x��9� �aǫQ���,�0L�,����I� uuid:b845c963-a048-11b2-0a00-b082c733ff7f <> What is your assessment of the competitive strength of Walt Disney Company’s different business units? 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